Having a website has become increasingly vital for businesses over the years, as this is something that helps to enhance awareness of their goods and services as well as enabling them to compete on a global level. However, it is no longer enough to just have a website and hope for the best – you also need to ensure that the website is professional, contains quality content and images, and is designed in a way that will help to increase traffic as well as reduce the bounce rate experienced on your site. This is something that is particularly important when it comes to sites such as entertainment sites – online casinos, music and movie sites, and other similar ones.
In order to ensure that you have a properly designed, professional website you need to seek out the services of an experienced web design professional, as this will help to ensure that you end up with a site that your target audience will be happy to stay on rather than one that simply makes them want to hit the exit button and head elsewhere. When it comes to the design of your site, there are various things that you should consider in order to help reduce bounce rate and encourage visitors to stay on your site.
Website design tips that can make a difference
By taking some key factors into consideration when it comes to the design of sites such as casino sites, you can help to reduce the risk of website visitors simply logging off. A properly designed site will encourage visitors to click through to other pages on your website rather than closing it and opting for what they believe is a better alternative.
Use eye-catching graphics:
When people visit your site, their eyes are naturally drawn to images so the higher the quality and more eye-catching they are the better. Sites such as Uptown Aces make great use of vibrant colours and images, which helps to break up the monotony of reams of content as well as giving the site a polished and professional look. Travel site, lastminute.com also uses plenty of graphics to catch the eye of website visitors. Another site that makes use of lots of graphics is Amazon, with the homepage incorporating lots of high quality graphics rather than a lot of written content.
Make it easy to navigate:
It is vital that you make sure that your website is easy to navigate, as consumers become very frustrated when they are on websites that make getting around awkward and difficult. Make sure that your tabs and links to other pages are clear as well as placed towards the top of the website page so that they can be seen right away. When it comes to casino site, make sure that players are able to easily navigate to the type of games they are interested in rather than having to search around to look for them.
Use quality content:
You need to ensure that all content on your website is of a high quality, relevant, and will prove useful to the reader. If you have content that is littered with errors, irrelevant or provides no value, website visitors are far more likely to simply close your site and go to another one.
Cater to Mobile Users:
Another way in which you can help to drive traffic to your site is to ensure that you have a responsive website that is adapted for use on mobile devices. More and more people are now accessing websites via these devices, so having a responsive site could make a big different when it comes to building traffic. Many casinos are doing this nowadays, and have managed to target a whole new audience of mobile device users who enjoy playing while on the move.
If you want to make the most of your entertainment website and improve it’s contribution to your acquisition numbers then you need to improve your conversion rates. But before you can optimize conversion rates, you need to hold your users attention for long enough to engage them, hold their attention and direct their actions in a meaningful way. Lowering your bounce rate is one sure fire way to ensure that your traffic is being engaged long enough for you to deliver your marketing message.
Nice article. Bounce rate is very harmful to the website, it adversely affects website’s SERP. Some great points you mentioned for lowering website bounce rate. But one reason I think you forget to mention for high bounce rate that is a complex registration process. Most of the users leave immediately such website that has long registration forms and leads to high bounce rate. Social login can help users to login by making the process quick and simple and ultimately lower the bounce rate.